Thursday, December 23, 2010

it's not about Steve: finger/moon

Steve Jobs isn't so proud that he's above taking in some good feelings from all the adulation he's received in recent years, and being named "person of the year" by Financial Times has got to feel good, but I imagine he feels a little guilty about it, not because he doesn't deserve it, but because it's another example of missing the point.

Steve Jobs isn't about Steve Jobs; he's about all of the cool stuff he gets to help bring into existence, with special emphasis on what hasn't yet been publicly revealed; he's about assembling a great team, excoriating them when they get sidetracked or confused, and giving them room to run when they're on the track of something worthy of the name Apple; he's about building Apple into a persistent force for thinking different.

To focus on the man in preference to the substance of his vision is akin to focusing on the finger pointing at the moon rather than follow its lead to the moon itself.

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